[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lacantina.cz\/marketing-je-dulezity\/#Article","mainEntityOfPage":"https:\/\/www.lacantina.cz\/marketing-je-dulezity\/","headline":"Marketing je d\u016fle\u017eit\u00fd","name":"Marketing je d\u016fle\u017eit\u00fd","description":"Pokud m\u00e1te n\u011bjakou spole\u010dnost nebo firmu m\u011bla by V\u00e1s ur\u010dit\u011b zaj\u00edmat ot\u00e1zka marketingu. O co se vlastn\u011b jedn\u00e1 a jak se li\u0161\u00ed nap\u0159\u00edklad o public relation? Ur\u010dit\u011b jste n\u011bkdy o marketingu sly\u0161eli. A v\u00edte, co to slovo vlastn\u011b znamen\u00e1? Jedn\u00e1 se o c\u00edlen\u00fd proces, kter\u00fd prov\u00e1z\u00ed \u0159\u00edzen\u00ed cel\u00e9 firmy. Tedy jednodu\u0161e \u0159e\u010deno marketing ovliv\u0148uje v\u0161e, co se ve firm\u011b d\u011bje. […]","datePublished":"2022-06-21","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.lacantina.cz\/author\/#Person","name":"","url":"https:\/\/www.lacantina.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lacantina.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lacantina.cz\/wp-content\/uploads\/analysis-g2e9de22c3_1920.jpg","url":"https:\/\/www.lacantina.cz\/wp-content\/uploads\/analysis-g2e9de22c3_1920.jpg","height":0,"width":0},"url":"https:\/\/www.lacantina.cz\/marketing-je-dulezity\/","about":["Podnik\u00e1n\u00ed"],"wordCount":397,"articleBody":"   Pokud m\u00e1te n\u011bjakou spole\u010dnost nebo firmu m\u011bla by V\u00e1s ur\u010dit\u011b zaj\u00edmat ot\u00e1zka marketingu. O co se vlastn\u011b jedn\u00e1 a jak se li\u0161\u00ed nap\u0159\u00edklad o public relation? Ur\u010dit\u011b jste n\u011bkdy o marketingu sly\u0161eli. A v\u00edte, co to slovo vlastn\u011b znamen\u00e1? Jedn\u00e1 se o c\u00edlen\u00fd proces, kter\u00fd prov\u00e1z\u00ed \u0159\u00edzen\u00ed cel\u00e9 firmy. Tedy jednodu\u0161e \u0159e\u010deno marketing ovliv\u0148uje v\u0161e, co se ve firm\u011b d\u011bje. A\u0165 u\u017e to, zda m\u00e1te dobrou reklamu a z\u00e1kazn\u00edk na z\u00e1klad\u011b n\u00ed si u V\u00e1s koup\u00ed produkt nebo slu\u017ebu ale taky to, zda zbo\u017e\u00ed dorazilo k z\u00e1kazn\u00edkovi v po\u0159\u00e1dku nebo z\u00e1kaznick\u00e1 podpora p\u0159i nespokojenosti. Marketing m\u00e1 mnoho  definic c a ka\u017ed\u00fd marke\u0165\u00e1k si tam najde to svoje. Aby v tom nebyl marketing s\u00e1m m\u00e1 k tomu dva pomocn\u00edky. Jedn\u00edm je marketingov\u00fd pl\u00e1n a druh\u00fd kamar\u00e1d je marketingov\u00fd mix. Pokud se pod\u00edv\u00e1me na marketingov\u00fd pl\u00e1n tak se jedn\u00e1 o pl\u00e1nov\u00e1n\u00ed marketingov\u00fdch aktivit, kter\u00e9 pomohou dos\u00e1hnout c\u00edl\u016f. C\u00edle jsou toti\u017e velmi d\u016fle\u017eit\u00e9, proto\u017ee pot\u00e9 m\u016f\u017ee firma hodnotit, jak se j\u00ed vlastn\u011b da\u0159\u00ed. A co je marketingov\u00fd mix? Ten tvo\u0159\u00ed 4 d\u016fle\u017eit\u00e9 slo\u017eky \u2013 produkt, m\u00edsto, cena, propagace. Tedy v\u0161e, co je d\u016fle\u017eit\u00e9 p\u0159i dobr\u00e9m marketingu Companiesandoffices. Marketing a public relation Velmi \u010dasto jsou tyto dva obory spojov\u00e1ny. A nen\u00ed ani divu, proto\u017ee se dok\u00e1\u017e\u00ed velmi dob\u0159e dopl\u0148ovat. Pokud nev\u00edte, co je public relation jedn\u00e1 se o vztahy s ve\u0159ejnost\u00ed. Tedy jde o dlouhodobou \u010dinnost. A jeho odli\u0161nost od marketingu. Velmi z\u00e1sadn\u00ed je to v tom, \u017ee public relation neoslovuje ur\u010ditou skupinu lid\u00ed, ale c\u00edl\u00ed na v\u0161echny, a to pomoc\u00ed masov\u00fdch m\u00e9di\u00ed nej\u010dast\u011bji. Jedn\u00e1 se tedy o televizi, r\u00e1dio, tisk, ale tak\u00e9 pomoc\u00ed rozhovor\u016f, vyd\u00e1v\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v nebo t\u0159eba sponzoringu n\u011bjak\u00e9 ud\u00e1losti. Public relation toti\u017e nic neprod\u00e1v\u00e1 oproti marketingu. Jak marketing, tak i public relations je pot\u0159eba rozv\u00edjet a d\u00e1t si na n\u011bj opravdu z\u00e1le\u017eet. Pokud si s marketingem nev\u00edte rady existuj\u00ed kurzy, kde V\u00e1m r\u00e1di porad\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing je d\u016fle\u017eit\u00fd","item":"https:\/\/www.lacantina.cz\/marketing-je-dulezity\/#breadcrumbitem"}]}]