[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lacantina.cz\/co-nam-rikaji-dve-velke-studie-o-stavu-mistniho-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.lacantina.cz\/co-nam-rikaji-dve-velke-studie-o-stavu-mistniho-marketingu\/","headline":"Co n\u00e1m \u0159\u00edkaj\u00ed dv\u011b velk\u00e9 studie o stavu m\u00edstn\u00edho marketingu","name":"Co n\u00e1m \u0159\u00edkaj\u00ed dv\u011b velk\u00e9 studie o stavu m\u00edstn\u00edho marketingu","description":"Dv\u011b nov\u00e9 velk\u00e9 studie, zve\u0159ejn\u011bn\u00e9 v\u00a0r\u00e1mci jednoho t\u00fddnu, poskytuj\u00ed hodnotn\u00e9 post\u0159ehy do st\u00e1vaj\u00edc\u00edho stavu m\u00edstn\u00edho digit\u00e1ln\u00edho marketingu. FreshChalk zve\u0159ejnil anal\u00fdzu sto pades\u00e1ti tis\u00edc\u016f m\u00edstn\u00edch byznys\u016f a jejich webov\u00fdch str\u00e1nek a SOCi provedl anal\u00fdzu vyu\u017e\u00edv\u00e1n\u00ed m\u00edstn\u00edho soci\u00e1ln\u00edho marketingu (registrace byla pot\u0159ebn\u00e1) asi sto \u0161edes\u00e1ti t\u0159\u00ed \u0159et\u011bzcov\u00fdch firem v\u00a0deseti vertik\u00e1ln\u00edch kategori\u00edch. \u00a0 TO, co odhaluj\u00ed, na sv\u00e9 nejvy\u0161\u0161\u00ed \u00farovni, je ten fakt, […]","datePublished":"2020-02-03","dateModified":"2020-02-03","author":{"@type":"Person","@id":"https:\/\/www.lacantina.cz\/author\/#Person","name":"","url":"https:\/\/www.lacantina.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lacantina.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.lacantina.cz\/co-nam-rikaji-dve-velke-studie-o-stavu-mistniho-marketingu\/","wordCount":508,"articleBody":"Dv\u011b nov\u00e9 velk\u00e9 studie, zve\u0159ejn\u011bn\u00e9 v\u00a0r\u00e1mci jednoho t\u00fddnu, poskytuj\u00ed hodnotn\u00e9 post\u0159ehy do st\u00e1vaj\u00edc\u00edho stavu m\u00edstn\u00edho digit\u00e1ln\u00edho marketingu. FreshChalk zve\u0159ejnil anal\u00fdzu sto pades\u00e1ti tis\u00edc\u016f m\u00edstn\u00edch byznys\u016f a jejich webov\u00fdch str\u00e1nek a SOCi provedl anal\u00fdzu vyu\u017e\u00edv\u00e1n\u00ed m\u00edstn\u00edho soci\u00e1ln\u00edho marketingu (registrace byla pot\u0159ebn\u00e1) asi sto \u0161edes\u00e1ti t\u0159\u00ed \u0159et\u011bzcov\u00fdch firem v\u00a0deseti vertik\u00e1ln\u00edch kategori\u00edch.\u00a0TO, co odhaluj\u00ed, na sv\u00e9 nejvy\u0161\u0161\u00ed \u00farovni, je ten fakt, \u017ee spousta z\u00a0firem, kter\u00e9 maj\u00ed v\u00edcero pobo\u010dek, a tak\u00e9 spousta m\u00edstn\u00edch market\u00e9r\u016f nen\u00e1sleduje z\u00e1kladn\u00ed SEO nejlep\u0161\u00ed praxi ani nejlep\u0161\u00ed praxi pro m\u00edstn\u00ed SEO. T\u00edm, \u017ee ne\u00fapln\u011b buduj\u00ed m\u00edstn\u00ed str\u00e1nky nap\u0159\u00ed\u010d Googlem, FAcebookem a Yelpem a neanga\u017euj\u00ed se p\u0159\u00edmo se z\u00e1kazn\u00edky na m\u00edstn\u00ed \u00farovni, market\u00e9\u0159i p\u0159ich\u00e1zej\u00ed p\u0159\u00edle\u017eitosti ke zlep\u0161en\u00ed jejich viditelnosti a m\u00edstn\u00edch hodnocen\u00edch. Tak\u00e9 je tu jist\u00e1 spojitost mezi t\u011bmito firmami a r\u016fstem prodej\u016f \u010di t\u00edm, zdali se j\u00edm lok\u00e1ln\u011b da\u0159\u00ed.\u00a0Vyu\u017eit\u00ed lokalizovan\u00e9ho soci\u00e1ln\u00edho marketingu (LSM) a studie, na kter\u00e9 se pod\u00edlela tak\u00e9 LSA, se sna\u017eila pochopit, jestli je tu n\u011bjak\u00fd existuj\u00edc\u00ed vztah mezi v\u00fdkonem m\u00edstn\u00edho soci\u00e1ln\u00edho marketingu a byznys n\u00e1sledk\u016f pro v\u00edce-pobo\u010dkov\u00e9 firmy a fran\u0161\u00edzy. Tak\u00e9 se sna\u017eila odhalit a up\u0159esnit celkov\u011b \u00fasp\u011b\u0161n\u00e9 vyu\u017eit\u00ed a tak\u00e9 vyu\u017eit\u00ed podle jednotliv\u00fdch pr\u016fmyslov\u00fdch vertik\u00e1l\u016f. Mal\u00e9 upozorn\u011bn\u00ed, autor tohoto \u010dl\u00e1nku byl zahrnut do anal\u00fdzy a sk\u00f3rov\u00e1n\u00ed SOCi studie.\u00a0\tProhl\u00e9dnuto tis\u00edce m\u00edstn\u00edch firemn\u00edch webov\u00fdch str\u00e1nek\u00a0LSM prozkoumalo zhruba sto n\u00e1hodn\u011b vybran\u00fdch m\u00edst spojen\u00fdch se sto \u0161edes\u00e1ti t\u0159emi firmami, kter\u00e9 se vytipovaly z\u00a0Franchise Times a Enterpreneur TOP m\u00edst v\u00a0seznamu fran\u0161\u00edz \u2013 z\u00a0tak\u0159ka tis\u00edcov\u00e9ho seznamu. Studie ohodnotila p\u0159\u00edtomnost ka\u017ed\u00e9 lokace, recenze\/hodnocen\u00ed a m\u00edstn\u00ed zapojen\u00ed (tedy nap\u0159\u00edklad m\u00edstn\u00ed nahr\u00e1v\u00e1n\u00ed obsahu, odpov\u00edd\u00e1n\u00ed na recenze, QA) na Facebooku, Google (My Business) a na Yelpu. Pot\u00e9 studie generovala celkov\u00e9 hodnocen\u00ed a hodnocen\u00ed podle pr\u016fmyslu, ve kter\u00e9m se dan\u00e1 firma nach\u00e1z\u00ed.\u00a0Deset pr\u016fmysl\u016f reprezentovan\u00fdch v\u00a0t\u00e9to studii bylo: J\u00eddlo a pit\u00ed, hotely, slu\u017eby osobn\u00ed p\u00e9\u010de, vzd\u011bl\u00e1v\u00e1n\u00ed, obchody s\u00a0b\u011b\u017en\u00fdm zbo\u017e\u00edm, obchody s\u00a0oble\u010den\u00edm, podnikatelsk\u00e9 slu\u017eby, autosou\u010d\u00e1stky a slu\u017eby, slu\u017eby v\u00a0dom\u00e1cnosti a nemovitosti. Studie zjistila, \u017ee ti nejlep\u0161\u00ed z\u00a0firem m\u011bli r\u016fst prodej\u016f trojn\u00e1sobn\u00fd oproti pr\u016fm\u011bru pro v\u0161ech sto \u0161edes\u00e1t t\u0159i firem (na z\u00e1klad\u011b dat prodej\u016f t\u0159et\u00edch stran). Vedouc\u00ed kategori\u00ed m\u011bli a\u017e dvojn\u00e1sobn\u00fd r\u016fst prodeje.\u00a0GMB str\u00e1nky pro McAlister Deli, celkov\u00fd v\u00fdherce LSM                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co n\u00e1m \u0159\u00edkaj\u00ed dv\u011b velk\u00e9 studie o stavu m\u00edstn\u00edho marketingu","item":"https:\/\/www.lacantina.cz\/co-nam-rikaji-dve-velke-studie-o-stavu-mistniho-marketingu\/#breadcrumbitem"}]}]